Friday, April 24, 2015

We Offer Stylizations, Not Customizations

Lu Raquel makes a distinction between a customization and a stylization -- going above and beyond the industry standard to offer a unique service to our partners and brides everywhere.

Customization is something that many bridal designers may offer, but the type and range of these customizations is limited. After a team meeting, Lu Raquel has decided to announce their stylizations options, instead of customizations. The reason we have chosen to create a 'new' word to describe this service lies in the limitations on customizations that are the current industry standard.

We are always looking for ways that we can go above and beyond in our service to our partners and their brides. One method of doing that is through our stylization service, which allows for the full customization of all of our gowns. What do these stylizations look like? Here's an example:

Say you want the Elizabeth gown, but you aren't quite happy with the bodice. You want something even more romantic -- something lacy -- that has an interesting back so you look beautiful from all angles.

We can do that. Take a look at the lovely custom rendering of the Elizabeth. Notice the modifications to the bodice, which include a v-shaped neckline and the inclusion of a keyhole or strapped back. Any alteration that your brides can think of, we can do!

We hate to tell you "no" and our design team is committed to bringing your dreams to life, be they stylizations or a original gown the bride has created herself.

So when you're looking for that perfect gown, we hope you consider Lu Raquel, because we're here to serve you. We want to be a part of making your dreams come true, and helping others have a day that they will remember for the rest of their lives.

For more information about our services, please contact us at our website or

Friday, April 17, 2015

Elegant Emma: Our April Dress of the Month

Our Emma is surely one-of-a-kind. A stunning silhouette combined with soft, feminine lace make for an elegant gown brides will feel beautiful in.

Emma is a fit-and-flare gown that is crafted with soft tulle all over. The bodice is a slightly modified sweetheart neckline with horizontal mini-pleating. She's available in a variety of colors, including ivory, white, and diamond white. We also offer unlimited stylizations on all of our gowns for those brides who fall in love, but just need that one more things added to get the dress of her dreams.

Image courtesy of Fab Mood
Lavender Emma Rendering

Spring is the perfect time for this lighthearted beauty. Use a bright or floral palette to really encapsulate the dreamy feel of this gorgeous gown! Spring flower inspirations will help you to get on the right track.

For more of our beautiful line, check out our website.

Friday, April 10, 2015

Taking Advantage of Pinterest Cutlture: Our Exclusive Bride Label Program

Last week we talked about customizations specific to maintaining modesty for brides. This week, we want to take a moment to explain another aspect of our unique customization program -- allowing stores to take advantage of the Pinterest culture through our exclusive Bride Label Program (BLP).

Have you ever had a bride walk into a consultation armed with cutouts from magazines and printouts of their favorite dresses from Pinterest? Have you heard a bride say, "I wish I could put this top on that bottom."? Lu Raquel excitedly offers a unique customization program that allows you, as a store, to take advantage of the 'Pinterest culture' and create the gown a bride is really looking for.

This opportunity is brought to you through our exclusive Bride Label Program, in which the bride herself designs the gown. This service is one-of-a-kind, and is offered through no other bridal designer -- giving your store a one-up on all the competition.

How do I get started?

If you can send a photo, we can create a one-of-a-kind design!

This does not mean that Lu Raquel will plagiarize, or copy, another design. If a bride has examples of the pieces of the gown she has in her dreams, we can take all the elements and craft them together for a unique design.

Our in-house design team will work to create a rendering of the desired design for the bride's gown.

Where do I sign up?

If you're interested in becoming a partner with us, you can offer this specialty program to all brides that walk through your door. This program will give you a unique advantage over your competition, and allow each bride to feel like she's a high-class fashion designer.

For information on becoming a partner, contact us at
For partnered stores looking for more information on how to market this amazing opportunity, contact our Account Concierge.
For more designs and beautiful gowns, see our website.

Friday, April 3, 2015

Modesty & Beauty: A Perfect Match

In the light of Easter weekend, we'd like to remind our dear readers that modesty doesn't have to come at the price of beauty.

Many churches and religions praise the virtue of modesty, and many brides search for that perfect gown only to be disappointed by the lack of modest options available to them. Sometimes all it would take is a modification of the neckline or hemline, or the addition of sleeves to make a bride say "yes!" to a dress. Our design team at Lu Raquel is happy to make any and all modifications in order to give your perfect gown the modesty and grace it needs in order to be temple or chapel-ready.

What does a modest customization look like?

A modest customization can look like many different things! It can be an alteration of the length of a hemline, the bringing up of a neckline to create a more modest bust, or the addition of lace or a sheer material to create what's called an illusion neckline. In the example photos below, our Audrey gown has been customized to a more modest standard.

The original Audrey gown

Audrey | Back view
Audrey | Front view

The customized Audrey gown

Audrey | Custom rendering
Audrey | Modified Neckline

Modest or Not, We're here to Help!

We offer a full-range of customizations on all Lu Raquel gowns. If you are searching for that one-of-a-kind gown that is modestly beautiful, then start with us. We will work hard to make sure that you are able to get the gown of your dreams. You don't have to sacrifice beauty for modesty -- we will give you the best of both worlds!

Check out our beautiful gowns at our website.
Contact one of our partner stores near you for information on how to order a Lu Raquel gown.