Friday, May 1, 2015

5 Marketing Tips to Help You Sell More


Use these 5 tips to market your store and your brand to gain recognition and sales.



1. Create press releases that really show off your brand and advertise your products or specials.


Creating press release packets and providing them to the media is an effective means of spreading your brand and gaining more attention in your community – and best of all, it comes at little to no cost to you! Quarterly or more frequent press releases allow your brand to become more familiar and well-known through the use of your local newspaper or news station.



2. Hold a bridal fashion show at little to no cost for you.


Organize your own fashion show.
One method of bringing attention to the wide variety of high-end and unique gowns that your store may have in stock is to hold a bridal fashion show. Most people think of fashion shows as flashy, expensive events that take too much time and energy to plan – but this is incorrect. A bridal fashion show can cost the store absolutely nothing while giving you a unique event that will bring lots of attention to you and your stock!

An example of an in-kind gift or vendor tabling would be asking a wedding catering company to offer a small selection of their dishes in return for publicizing their company to potential clients during your fashion show event or having a table present during the event.

Most of the expenses that come from a fashion show are in refreshments, gift bags, and promotional materials. You can cut that expense list by 2/3 by reaching out to local wedding vendors for in-kind donations or offering them vendor tables at your event. An in-kind donation is a donation of a service or good by a company at no cost, or in return for publicity during the event.



3. Create a database to hold contact information.


Retail shops can benefit greatly from having a database where the contact information for potential clients is stored. Contact information can include information such as emails, phone numbers, and addresses. This information should be, or at least attempted to be, collected from each and every person that comes through your shop’s doors, including mothers of the brides, bridesmaids, and those who are “just looking”.

A database is really just a fancy list. One of the simplest ways to make a database is to create a Microsoft Office Excel sheet that lists the names, phone numbers, and emails of your potential clients.


4. Send out a monthly newsletter to your clients or customers.



Monthly newsletters allow clients and partners to see what you and your store have been up to. These newsletter also allow you to communicate sales and promotions that may have happened or are upcoming, which will drum up more visibility and excitement about your store.

An innovative way of creating and sending a monthly newsletter is through a specialty program like MailChimp. MailChimp has a variety of pre-built templates that you can choose to create an exciting newsletter, and even has an option for you to create a template of your own!




A monthly newsletter can contain content like sales, promotions, giveaways, or recent photos of brides who’ve chosen you for their gown. If your store maintains an online blog, a newsletter is a helpful way of showing off the content there and on your website.



5. Use your community to your advantage.


The local community is an extremely important asset for any retail store, and here are a few tips on how to use your local community to your advantage.

The local businesses and companies located closest to you are all full of employees who are potential customers – make sure your brand and business are visible to them! Use announcements and cold calls to introduce your business to those near you. Offer a discount to the employees of these businesses and make use of community and break room poster boards.




For more marketing tips or information about Lu Raquel, contact us at info@luraquel.com




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